Everyone loves a fairy-tale ending.
How do you inform the community that a new state-of-the-art children’s hospital is almost ready to open? A larger-than-life storybook might do the trick. With the help of Sandy, the hospital’s lovable (and very huggable) mascot, we created a series of billboards that “turned the page" each week, revealing more of the story. For five consecutive weeks, commuters drove on the edge of their seats, hoping to get a glimpse of the latest chapter.
Week 1
Week 2
Week 3
Week 4
Week 5
Digital
Mascot Display
